Chat with an intelligent agent to enhance your YouTube viewing experience.
YouTube is a global video-sharing platform used by millions of people. Users are able to upload and share their own content, as well as browse, search, and consume others' content. Users spend a lot of time browsing the site, not finding content that interests them or helps them with their problem. Let's imagine I was a designer at YouTube asked to create a chatbot for YouTube. How can a chatbot enhance the YouTube viewer experience?
Even though this bot can be used by anyone, the primary use case will be for a younger audience starting out. I created a persona to make sure I understand the user's story.
Kayla is a 17-year-old high school student who loves YouTube. She loves everything from DIY videos like LaurDIY to videos just for laughs like Lilly Singh and Grace Helbig. Even though she watches YouTube everywhere, she's only subscribed to 11 channels. She scrolls through her home page but is overwhelmed with all the "Recommended" and "Related" videos and almost sees these as ads. Once in a while, she finds new channels to follow from a couple of her friends. She needs a new way to discover new content that feels more personal to her.
I put some thought on the goals and purpose of this chatbot. I also jotted down some ideas after talking with some peers and wrote out a few potential conversation flows. This helped determine feasibility and priority as I begin working closely with an engineer on a prototype. I had to think about what's necessary and possible to do now for V1, what should be put off for a later iteration, and what isn't needed.
Check out my notes below:
I'm currently working with an engineer and building a prototype to better show how this flow would work. In the meantime, I made some really quick mocks so you can get a better idea. These show that this agent would live within the native YouTube messaging service but the prototype may not.